I’ve written before about how Ubiquity needs a better experience for new users and how our marketing doesn’t communicate what Ubiquity is. So, I’m spending a couple of days re-writing the about:ubiquity pages and making a new tutorial.

Until now, the top of the about:ubiquity page has said:

UBIQUITY: AN EXPERIMENT IN CONNECTING THE WEB WITH LANGUAGE

It sounds vague, cumbersome, and academic, and it doesn’t help a user understand what Ubiquity is for. I was trying to think of a replacement, and I typed:

UBIQUITY: DON’T SURF THE WEB. COMMAND IT.

What do you guys think of that as a slogan? Anybody with marketing experience want to comment?

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Speaking of marketing that better explains what Ubiquity does, student contributor Zac Lym has made a really cool Ubiquity ad concept video. I’ve gotten used to taking Ubiquity for granted, but watching this video makes me excited about it again.

Khoi Vinh has a good critique of our Ubiquity “marketing” strategy, here: Subtraction 7.1: Marketing in a Minute.

Quoth Khoi Vinh:

While I have great faith in Aza and his team’s talent, and while I’m pretty sure that the product itself is almost certainly worthwhile, I have to be honest: I have no idea what it does. As of this writing, I lack a clear understanding of its function or purpose. This is largely because, though I’ve come across references to it many times, the marketing hasn’t worked for me.

He’s got a point! The main Ubiquity project page does not clearly describe what Ubiquity does. When I try to block out my existing knowledge and read that page with fresh eyes, it sounds like some magical vaporware project that will be all things to all people, cure cancer, and make julienne fries.

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