I’ve written before about how Ubiquity needs a better experience for new users and how our marketing doesn’t communicate what Ubiquity is. So, I’m spending a couple of days re-writing the about:ubiquity pages and making a new tutorial.

Until now, the top of the about:ubiquity page has said:

UBIQUITY: AN EXPERIMENT IN CONNECTING THE WEB WITH LANGUAGE

It sounds vague, cumbersome, and academic, and it doesn’t help a user understand what Ubiquity is for. I was trying to think of a replacement, and I typed:

UBIQUITY: DON’T SURF THE WEB. COMMAND IT.

What do you guys think of that as a slogan? Anybody with marketing experience want to comment?